Here is a rewritten version of the article:
Below is a summary of significant events in the search industry today, as reported from various sources and Search Engine Land.
From Search Engine Land:
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Google News adopts a cleaner look and introduces new features for accessibility
Jun 27, 2017 by Greg Sterling
The updated design is easier to navigate, aesthetically pleasing, and provides more content along with context. -
Study claims Google Home performs 6X better than Alexa, but does it matter to consumers?
Jun 28, 2017 by Greg Sterling
Amazon’s strengths, such as distribution, brand loyalty, competitive pricing, and a varied product line, might overshadow Google Home’s superior performance. -
Google enhances its mobile site testing tool with competitive analysis
Jun 28, 2017 by Barry Schwartz
Google’s site speed tool now allows for comparisons with competitors and indicates potential visitor loss due to site load time. -
New feature in AdWords simplifies headline testing
Jun 28, 2017 by Ginny Marvin
A simple option is now available to facilitate ad testing. - Tips for thriving at an SEO conference
Jun 28, 2017 by Dave Davies
Planning to attend search conferences this year? Columnist Dave Davies offers advice for making the most of these experiences.
Recent Headlines From MarTech, Our Sister Site Focused on Internet Marketing:
- Google My Business website builder SEO review
- The benefits of a solid site structure on SEO
- Addressing marketing’s problematic relationship with data
- [FIRST LOOK] MarTech agenda is now available!
- Facebook’s Messenger introduces Discover tab for chatbots and businesses
- Generating B2B leads with LinkedIn’s Sponsored InMail
- SugarCRM’s new initiative for comprehensive customer insights
- Singular merges with Apsalar to form a "unified analytics platform" for mobile
- Key questions for evaluating marketing automation software
Search News From Around The Web:
Industry:
- Danny Sullivan Was My Life Line, Literally
- Ends, Means, and Antitrust
Local & Maps:
- Apple activates Maps Transit directions in Madrid
- Common homepage mistakes by local business owners and solutions
Link Building:
- Comprehensive guide to using guest blogging for link building
Searching:
- Commentary: Seeing things?
- Google employees report submitting many search feedback forms daily
SEO:
- Ways social media can enhance your SEO
- Details on Google’s latest algorithm update—June 2017
- Using 301 redirects for one-to-one page replacements recommended by Google
- Google refuses to confirm the June 25th update
- Confirmation that Google’s algorithm doesn’t utilize Google Analytics data
- SEO basics: Understanding rich snippets
- Implications of Google’s Mobile-First Initiative for businesses
SEM / Paid Search:
- Linking AdWords and Analytics across different accounts
- The importance of applying negative bid modifiers
The rewritten version maintains a summary of the article’s original contents while removing any specific URL references.
